Meta is rolling out new AI-powered enhancements to its Advantage+ Creative suite, introducing two innovative features in select advertiser accounts:
Image Animation: This new option automatically adds motion to static images, creating video-like content with effects such as moving water or clouds.
Video Aspect Ratio Expansion: AI now can extend video aspect ratios by generating additional content. For instance, it can transform vertical videos into horizontal ones by adding AI-generated content to the sides.
These new features are being tested within the existing Advantage+ Creative framework, found under Advertisement Settings.
Key points for advertisers:
- Meta doesn't notify users when their accounts are included in these tests.
- Regularly check your Advantage+ Creative settings to see if you have access to these new features.
- Accounts with strict brand guidelines can opt out of these new creative options if needed.
These additions represent Meta's ongoing efforts to enhance AI-driven ad creation, potentially offering advertisers new ways to create diverse, engaging content with minimal manual input.
