The recent addition to Meta Ads includes a feature in the account-level Advertising Settings called Social Information. When enabled, this feature allows Meta to aggregate likes and reactions across multiple ads that have similar text and images. This aggregation can enhance the total like count on individual ads, making them appear more engaging to users. However, there is a concern that if comments are also aggregated, it could lead to complications, although it is unclear if this is currently happening.
The Social Information option is set to ON by default, and while it may be beneficial to keep it enabled, users are advised to review their settings in the Advertising Settings. There is also ambiguity regarding how Meta assesses the similarity of ads for aggregation, with no detailed documentation available at this time, though a help page is anticipated.
