Meta Ads Manager has launched a new 'Breakdown' feature in its reporting interface, enabling advertisers to compare campaign results across multiple dimensions without reloading data tables.
New Breakdown Options
The feature offers comprehensive comparison across:
- Age and gender demographics
- Platform and placement data
- Device-specific metrics
- Geographic locations
- Media type performance
Key Breakdown Categories
Specific breakdown options include:
- Age
- Gender
- Age and gender combined
- Placement
- Platform
- Impression device
- Platform and device
- Placement and device
- Country
- Region
- Media type
Interface Enhancement
The new comparison panel provides:
- Direct access via Chart button
- No table reload requirement
- Visual breakdown comparisons
- Seamless data visualization
- Integration with existing Trend and Bar charts
This update streamlines the campaign analysis process by allowing advertisers to quickly compare performance metrics across multiple dimensions within a single interface.
