Meta has released a new method for retrieving lead information from Lead Form Ads, allowing advertisers to download lead data directly from the campaign results table. This update streamlines the process of accessing valuable customer information.
How the New Feature Works
The new functionality introduces a "Download" icon that appears in the results field at multiple levels of campaign management:
- Campaign level
- Ad set level
- Ad level
Users can simply click this icon, select their desired time period and preferred file format (CSV or XLS), and immediately download their lead data without navigating through additional interfaces.
Improved Efficiency
According to the announcement, this new direct download method represents the most direct and fastest way to access lead information compared to previously available options. This enhancement should help marketers save time and improve workflow efficiency when managing lead generation campaigns on Meta's advertising platform.
This update demonstrates Meta's ongoing commitment to improving the user experience for advertisers using their Lead Form Ads product.
