Meta has rolled out a new feature for its Ads platform, allowing advertisers to offer promo codes as an incentive for users who complete lead forms. This update aims to boost conversion rates by providing an immediate reward for potential customers.
Key aspects of the new feature
Promo Code Integration: Advertisers can now include a promo code within their lead generation forms.
Easy Redemption: Users can copy the promo code directly from the form and use it during checkout on the advertiser's website.
Customizable Call-to-Action: The button text for the promo code offer is fully customizable, allowing advertisers to craft compelling messages.
Implementation Process:
- Create a Leads campaign
- Select 'Instant Forms' as the Conversion location at the ad set level
- Create a new Instant Form at the ad level
- Choose 'Redeem promo code' action in the 'Ending' section of the form configuration
Additional Fields: Advertisers can now provide an 'Online offer URL' and 'Online promo code' within the form setup.
This feature enhances the value proposition for users filling out lead forms, potentially increasing both the quantity and quality of leads generated through Meta Ads. It also provides a seamless path from lead capture to conversion, leveraging the immediacy of promo code offers.
For businesses, this update offers a new tool to incentivize user action and measure the effectiveness of their lead generation campaigns more directly.
