Meta Ads has introduced a new feature called 'Offers' under the 'Ad Sources' section, alongside the recently added 'Site Links'. Offers can highlight specific discounts, such as percentage or cash discounts, and optional promo codes. This feature aims to make ads more appealing and increase the likelihood of viewers shopping.
Users can also set specific dates for when the offer is valid. To add offers manually, navigate to the ad level, find the 'Ad sources' section, click 'Add', and include at least one offer to display it on the ad.
