Meta Adds 1-Day Engaged-View Attribution Default for Conversion Campaigns

November 07, 2024 at 2:24:47 AM

TL;DR Facebook advertisers should note a new default attribution setting for Conversion campaigns. Meta now includes '1-day engaged-view' attribution by default, alongside '7-day click' and '1-day view'. This setting is hidden and must be revealed by clicking 'Show more options'. It optimizes for users who watch video ads for at least 10 seconds and convert within a day. This setting affects video ads only and can be edited in the ad set's Conversion section.

Meta Adds 1-Day Engaged-View Attribution Default for Conversion Campaigns

When running Conversion campaigns on Facebook, Meta now includes the '1-day engaged-view' attribution by default. This new default setting means that when you create a new conversion-optimized campaign, Meta may select the following attribution settings:

  • 7-day click
  • 1-day engaged-view (new default)
  • 1-day view

These settings are hidden by default, so you need to click 'Show more options' to view them. The engaged-view attribution counts and optimizes for people who play your video ad for at least 10 seconds (or 97% of the total length if it's less than 10 seconds) and then convert within a 1-day window. This may help maximize campaign performance by targeting people likely to convert.

Be aware that the 1-day engaged-view may influence ad delivery and conversion results, reaching more people who watch videos. This setting is only relevant for video ads and won't be included in reporting for non-video ad campaigns. If you don't want to include the engaged-view attribution, edit the default settings before publishing your campaign, found at the ad set level in the 'Conversion' section.

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Bram Van der Hallen
Bram Van der Hallen

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Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
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