When running Conversion campaigns on Facebook, Meta now includes the '1-day engaged-view' attribution by default. This new default setting means that when you create a new conversion-optimized campaign, Meta may select the following attribution settings:
- 7-day click
- 1-day engaged-view (new default)
- 1-day view
These settings are hidden by default, so you need to click 'Show more options' to view them. The engaged-view attribution counts and optimizes for people who play your video ad for at least 10 seconds (or 97% of the total length if it's less than 10 seconds) and then convert within a 1-day window. This may help maximize campaign performance by targeting people likely to convert.
Be aware that the 1-day engaged-view may influence ad delivery and conversion results, reaching more people who watch videos. This setting is only relevant for video ads and won't be included in reporting for non-video ad campaigns. If you don't want to include the engaged-view attribution, edit the default settings before publishing your campaign, found at the ad set level in the 'Conversion' section.
