Maximizing Ad Efficiency with Scheduling

May 21, 2024 at 4:02:44 PM

Maximizing Ad Efficiency with Scheduling

The text discusses the concept of ad scheduling or dayparting, a feature available when using a lifetime budget for ad campaigns. Advertisers can set a spending limit for the lifetime of an ad set, and Meta will try to spread the spending evenly across the selected dates.

To use this feature, advertisers need to:

  1. Hover over 'Run Ads All the Time' and click 'Edit'.
  2. Check the box to run ads on a schedule.
  3. Select specific days and times for the ads to be shown.
  4. Set the schedule based on the ad account’s time zone or the viewer’s time zone.

However, the author warns against trying to manipulate the system to achieve the best cost per conversion. This usually restricts the algorithm and increases costs. The feature is particularly useful for call ads where a support team is only available at certain times. The author encourages testing the feature but expresses skepticism about its effectiveness.

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Jon Loomer
Jon Loomer

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Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

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- The article explores 'dayparting', a feature that allows advertisers to schedule ads. It's available only with a lifetim... Visit Source Open external source URL

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