Maximize CTV Performance with Display & Video 360 and Disney

March 20, 2024 at 2:52:22 PM

Maximize CTV Performance with Display & Video 360 and Disney

Summary

Starting in April, Google's Display & Video 360 will directly integrate with Disney's Real-time Ad Exchange (DRAX). This expansion of Google and Disney's partnership aims to improve inventory discovery, enhance audience strategies, and streamline execution for advertisers.

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