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Google Adds Netflix Inventory to Display & Video 360 Trending ️‍🔥

Google Adds Netflix Inventory to Display & Video 360

5 months ago

Google has integrated Netflix advertising inventory into Display & Video 360 (DV360), allowing advertisers direct access through private marketplaces and soon programmatic guaranteed options. Measurement and verification are enhanced via Campaign Manager 360 and partnerships with DoubleVerify and Integral Ad Science. Available in the US, Canada, Brazil, and Mexico, with global expansion planned. Netflix has seen a 150% increase in upfront ad sales commitments for 2023.

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Maximize CTV Performance with Display & Video 360 and Disney

Maximize CTV Performance with Display & Video 360 and Disney

Starting in April, Google's Display & Video 360 will directly integrate with Disney's Real-time Ad Exchange (DRAX). This expansion of Google and Disney's partnership aims to improve inventory discovery, enhance audience strategies, and streamline execution for advertisers.

Google Marketing Platform
Google Marketing Pla..

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.