Google Marketing Platform

Google Adds Netflix Inventory to Display & Video 360

10 months ago

Google has integrated Netflix advertising inventory into Display & Video 360 (DV360), allowing advertisers direct access through private marketplaces and soon programmatic guaranteed options. Measurement and verification are enhanced via Campaign Manager 360 and partnerships with DoubleVerify and Integral Ad Science. Available in the US, Canada, Brazil, and Mexico, with global expansion planned. Netflix has seen a 150% increase in upfront ad sales commitments for 2023.

Marketing Workflow Templates

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Maximize CTV Performance with Display & Video 360 and Disney

1 years ago

Display & Video 360 Programmatic Ads

Starting in April, Google's Display & Video 360 will directly integrate with Disney's Real-time Ad Exchange (DRAX). This expansion of Google and Disney's partnership aims to improve inventory discovery, enhance audience strategies, and streamline execution for advertisers.