Local Search at Scale: Trials & Triumphs with Jill Villejoin, SystemForward

Local Search at Scale: Trials & Triumphs is a series of video interviews created in partnership with Steady Demand. The series features Diamond Google Business Profile Product Expert Ben Fisher interviewing guests about managing local search at scale within large franchises in the USA. The interviews aim to provide insights into the operations and challenges faced by the teams managing franchise and enterprise businesses.

Jill Villejoin is the Director of Marketing at SystemForward and a seasoned marketing director for a franchisor of home service brands. In the inaugural episode of 'Local Search at Scale: Trials & Triumphs', she shares her experiences in franchise marketing, discussing topics such as creating marketing strategies from scratch, managing expectations, dealing with external vendors, and the importance of scalability. Jill leads strategic initiatives at SystemForward America, driving revenue growth and brand success for franchises like Pop-A-Lock and TemperaturePro.

To watch the 'Local Search at Scale: Trials & Triumphs' video series, you can visit BrightLocal’s YouTube channel and subscribe to be notified when new episodes are released. The series offers valuable insights into franchise management and local search strategies at scale.

Ben Fisher covers a range of topics related to enterprise local SEO in his series of articles titled Local Search at Scale. These topics include dealing with decision-makers within enterprises and understanding where budgets can have the most impact in local SEO strategies.