Summary
The Local Consumer Review Survey 2024 explores how consumers search for and interact with business reviews. Key findings include the impact of local branch reviews on big brands, the importance of businesses responding to reviews, the preference for AI-written review responses, the use of Instagram and TikTok as alternative review platforms, the use of multiple review sites by consumers, the regular reading of online reviews, the popularity of Google for reading reviews, the trust in reviews compared to personal recommendations, the ability to spot fake reviews, the timing of review prompts, and the recommendation against incentivizing reviews.
