March 22, 2024 at 3:51:52 AM
A newer feature, LinkedIn Ads rolled out at the end of 2023, allows you to easily create retargeting audiences based on your website button clicks. To take advantage of it, first, make sure you have the LinkedIn insight tag on your website. Once your insight tag is installed, when you go to create a website audience, you’ll see the “buttons” option or the “pages” option. The “buttons” option is the button website actions that LinkedIn identified on your website.
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