Landmark ECJ Ruling Shakes Up Advertising Industry with GDPR Update

March 15, 2024 at 8:39:56 AM - Trending πŸ”₯

Landmark ECJ Ruling Shakes Up Advertising Industry with GDPR Update

Summary

The European Court of Justice's recent landmark ruling (Case C-604/22) will significantly alter data protection in online advertising, particularly real time bidding. The court criticized the handling of user data, especially TC strings, by the advertising industry, holding IAB Europe accountable. This ruling is expected to affect Google Ads campaigns, with potential changes to Consent Mode, Display Network targeting, audiences, and Consent Management Platforms.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google AdSense adds new settings to control anchor and side rail ad positions

Google AdSense adds new settings to control anchor and side rail ad positions

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured
Google Adsense removes ad choice control from European Privacy and messaging settings

Google Adsense removes ad choice control from European Privacy and messaging settings

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdSense Updates Auto Optimize Feature for Enhanced Site Level Control

Google AdSense Updates Auto Optimize Feature for Enhanced Site Level Control

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdSense to Remove Video Games Ads Blocking Option Starting May 2025

Google AdSense to Remove Video Games Ads Blocking Option Starting May 2025

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
TikTok Fined in Europe for Violating User Data Transfer Regulations

TikTok Fined in Europe for Violating User Data Transfer Regulations

Google AdSense updates Policy center with new issue labels and filters for clarity

Google AdSense updates Policy center with new issue labels and filters for clarity

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google AdSense Launches New Version of Rewarded Ads for User Engagement

Google AdSense Launches New Version of Rewarded Ads for User Engagement

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us