Benjamin W. | Swipe Insight

Landmark ECJ Ruling Shakes Up Advertising Industry with GDPR Update

1 years ago

The European Court of Justice's recent landmark ruling (Case C-604/22) will significantly alter data protection in online advertising, particularly real time bidding. The court criticized the handling of user data, especially TC strings, by the advertising industry, holding IAB Europe accountable. This ruling is expected to affect Google Ads campaigns, with potential changes to Consent Mode, Display Network targeting, audiences, and Consent Management Platforms.

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Understanding the Drop in Conversion After Implementing Consent Mode V2

1 years ago

Google Ads

If you're seeing a drop in conversion after implementing Consent Mode V2, here's what you need to know. A minimum of 700 clicks per week is required for consent mode to reach conversion modeling status. Reliable results may take up to a month. Optimizing your CMP consent rate is the quickest way to improve your account. However, don't expect consent mode to compensate for all data loss as it can't model up to 100% conversions in most cases.