Benjamin W. | Swipe Insight

Landmark ECJ Ruling Shakes Up Advertising Industry with GDPR Update

9 months ago

The European Court of Justice's recent landmark ruling (Case C-604/22) will significantly alter data protection in online advertising, particularly real time bidding. The court criticized the handling of user data, especially TC strings, by the advertising industry, holding IAB Europe accountable. This ruling is expected to affect Google Ads campaigns, with potential changes to Consent Mode, Display Network targeting, audiences, and Consent Management Platforms.

Understanding the Drop in Conversion After Implementing Consent Mode V2

9 months ago

Google Ads

If you're seeing a drop in conversion after implementing Consent Mode V2, here's what you need to know. A minimum of 700 clicks per week is required for consent mode to reach conversion modeling status. Reliable results may take up to a month. Optimizing your CMP consent rate is the quickest way to improve your account. However, don't expect consent mode to compensate for all data loss as it can't model up to 100% conversions in most cases.

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.