DV360 API Now Supports IO Objective Field and Advertiser-Level Keyword Targeting

June 17, 2024 at 9:14:12 PM

DV360 API Now Supports IO Objective Field and Advertiser-Level Keyword Targeting

Google has announced the June 2024 update to the Display & Video 360 API, introducing two enhancements aimed at improving campaign management.

  1. The ability to retrieve and manage keyword targeting at the advertiser level.
  2. The addition of the optimizationObjective field in the InsertionOrder resource, writable only for allowlisted customers, otherwise set to null. IThe insertion order objective was rolled out in the DV360 UI last week.

For more details, refer to the Display & Video 360 API release notes.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured
Google Announces Three Major Changes to Display & Video 360 API and Structured Data Files

Google Announces Three Major Changes to Display & Video 360 API and Structured Data Files

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
DV360 Structured Data Files v7 to be deprecated by November 2025

DV360 Structured Data Files v7 to be deprecated by November 2025

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google NewFront unveils DV360 updates for smarter CTV inventory selection

Google NewFront unveils DV360 updates for smarter CTV inventory selection

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Display & Video 360 API April 2025 Update Released

Display & Video 360 API April 2025 Update Released

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Spotify Ad Exchange Now Available on Display & Video 360 Trending ️‍🔥

Spotify Ad Exchange Now Available on Display & Video 360

Spotify
Spotify

Official Source

Official Source

Spotify is a Official Source. The source has been verified by Swipe Insight team.

Official Source
DV360 Structured Data Files v8.1 Now Available for Upload and Download

DV360 Structured Data Files v8.1 Now Available for Upload and Download

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Display & Video 360 API v3 to be deprecated on October 7 2025

Display & Video 360 API v3 to be deprecated on October 7 2025

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Adflex logo

Adflex

Uncover competitor ad strategies with detailed insights

Ad Creative
Singular logo

Singular

Unified marketing data and next-gen attribution

Reporting
Ad-Lib.io logo

Ad-Lib.io

Unified platform for creative ad personalization

Ad Creative

Get Featured Here

Showcase your tool in this list.

Contact Us