DV360 API Now Supports IO Objective Field and Advertiser-Level Keyword Targeting

Google has announced the June 2024 update to the Display & Video 360 API, introducing two enhancements aimed at improving campaign management.

1. The ability to retrieve and manage keyword targeting at the advertiser level.
2. The addition of the optimizationObjective field in the InsertionOrder resource, writable only for allowlisted customers, otherwise set to null. IThe insertion order objective was rolled out in the DV360 UI last week.

For more details, refer to the Display & Video 360 API release notes.