Instagram is discontinuing the option to add text notes to feed posts and Reels due to low adoption rates.
The notes feature, which initially found success in direct messages, failed to resonate with users when implemented for feed posts and Reels. This selective removal highlights Instagram's strategic approach to feature management.
IG chief Adam Mosseri explained that the decision aligns with Instagram's goal to simplify the app by removing underused features. This move reflects the platform's ongoing efforts to reduce app clutter and enhance overall user experience.
While notes will remain available in DMs where they proved popular, their removal from feed posts and Reels demonstrates Instagram's data-driven approach to feature retention and elimination.
This change represents part of Instagram's broader strategy to streamline its interface by eliminating features that don't gain significant user traction.
