How to Track Clicks on Meta Ads Site Links

June 23, 2024 at 6:36:51 PM

How to Track Clicks on Meta Ads Site Links

Meta recently introduced Site Links, allowing scrollable links below ad creatives on Facebook feed placements. However, tracking clicks on these links is challenging.

Initially, using the breakdown by Dynamic Creative Element and selecting Website URL seemed a solution to capture all clicked URLs. Unfortunately, this breakdown is currently non-functional.

URL Parameters

A more practical approach is adding URL parameters to Site Links, which can also provide additional data in GA4. By creating custom conversions based on URLs with these parameters, you can isolate clicks from Site Links. Adding columns in Ads Manager can help track these clicks.

Despite these methods, results may be minimal without a high budget, as Site Links are not a dominant feature and are limited to specific placements. However, adding tracking ensures you capture any interaction when it occurs.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

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Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
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