March 19, 2024 at 12:02:51 PM
The article guides on using competitor keywords to enhance SEO or PPC strategy. It explains competitor keywords as search terms that rival websites rank for, helping understand audience search behavior and identify opportunities to outperform rivals. The article recommends using Semrush's Keyword Gap tool for keyword research and comparison. It also details steps for competitor keyword analysis, keyword clustering, content improvement, and ranking tracking.
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