Google is planning to reward sites with high-quality content in its next core update. The search giant's John Mueller confirmed that the team is evaluating ways to improve search rankings for such sites. This comes after critiques about the March core update and the September helpful content update.
Mueller acknowledged that recovery from core update impacts can take significant time and work. He also stated that the effects of the updates are site-wide and will persist until the next update, assuming the site has significantly improved.
The updates have had a profound impact on site rankings, with some sites reporting visibility losses of up to 90%. There are concerns about long-term or permanent demotions for affected sites. However, Mueller has offered hope, stating that sites can grow again after being affected by the updates.
Recovery requires patience, thorough analysis, and persistent effort. The best strategy for improving search performance under Google’s evolving systems is to consistently produce high-quality content.
FAQs:
Recovery from core updates can vary and depend on the extent and type of updates made to align with Google’s guidelines. Some changes might be reassessed quickly, while more substantial effects could take months and require additional update cycles.
The March and September updates had widespread effects on website rankings. To bounce back from a ranking drop or maintain strong rankings, site owners should publish genuinely useful, high-quality content and adapt as Google updates their systems.
Recovery from the impact of core updates is possible but requires significant effort and time. Sites can improve and grow by continually enhancing the quality and relevance of their content. However, a return to previous levels isn’t guaranteed.
