Google has concluded its August 2024 core update, which ran from August 15 to September 3, 2024. This update has led to significant changes in search rankings, with some websites experiencing initial increases followed by subsequent drops.
Key Points of the Update:
Duration and Phases:
- Start date: August 15, 2024
- End date: September 3, 2024
- First half: Some websites saw ranking increases
- Second half: Many of these sites experienced ranking drops
Scope:
- Core algorithm update affecting global search rankings
- Incorporates feedback from September 2023 helpful content update
Impact on Publishers:
- Addresses concerns raised by small and independent publishers
- Aims to rectify negative impacts from the previous helpful content update
Ranking Volatility:
- Initial increases followed by decreases for some websites
- Varied impact across different sectors and queries
Response to Previous Feedback:
- Google has considered criticisms of the September 2023 update
- Efforts made to balance the needs of various content creators
This core update demonstrates Google's ongoing refinement of its search algorithms. The two-phase nature of the ranking changes highlights the complexity of these updates. Website owners and SEO professionals should closely monitor their analytics and search console data to understand the full impact of this update on their sites' search performance.
As always, Google recommends focusing on creating high-quality, user-focused content rather than attempting to target specific algorithmic factors.
