Google Merchant Center Next to Introduce Attribute Rules, Replacing Classic Feed Rules

Attribute Rules, also known as Feed Rules, are the Google Merchant Center NEXT equivalent of the Feed Rules already available in the Classic GMC. According to the help page, this function is supposed to provide the same or very similar capabilities as the Feed Rules in the Classic GMC. These rules are crucial for managing product data feeds and ensuring they meet Google's requirements.

To set up Attribute Rules in Google Merchant Center Next, you can refer to the official help page provided by Google: Set up your attribute rules. This page will guide you through the process of creating and managing Attribute Rules, which are essential for advanced feed management.

Supplemental Feeds and Feed Rules are two of the most needed functions to allow wider adoption of Merchant Center Next, especially for advanced feed experts. These functions enable more precise and flexible management of product data feeds, which is crucial for optimizing product listings and meeting Google's requirements. Their implementation indicates that Google is moving forward with enhancing the capabilities of Merchant Center Next.

While the exact release date is not specified, the new help pages suggest that Attribute Rules might be available in the next few months. The function is not yet visible in the few GMC Next accounts currently accessible, but the recent updates indicate a wider release is forthcoming.