Google has introduced a new promotion type called "Sale Event" in Merchant Center, offering a simplified approach to advertising store-wide and category-based sales without product-specific mapping requirements.
Key Features
The new system includes:
- General sale announcements
- Category-wide promotions
- Flexible discount ranges
- No product mapping requirement
- Custom media integration
Event Components
Required elements include:
- Sale event title
- Start/end dates
- Destination URL
- Custom images
- Category mapping (when applicable)
Implementation Details
Currently limited to:
- Free listings only
- US market only
- Non-product-centric surfaces
- General sale promotions
- Category-based events
Promotion Structure
Allows for:
- Store-wide discount advertising
- Category-specific sales
- Percentage-based offers
- Range-based discounts
- Time-bound promotions
This update simplifies the promotion creation process while enabling broader sale announcements across Google's shopping surfaces.
