Google Explains How to Mark Up Large Category Lists for Structured Data Carousels

June 21, 2024 at 9:06:47 AM

TL;DR Google updated its documentation on implementing structured data markup for large category lists, such as paginated content or infinite scroll, to enable carousel rich results in search. The new guidelines require following Search Essentials and general structured data rules, using appropriate types and properties, having a summary page with multiple detail pages, and marking up all items on the summary or category page.

Google Explains How to Mark Up Large Category Lists for Structured Data Carousels

Google has updated its documentation to provide guidance on implementing structured data markup for large category lists for Structured Data Carousels, such as paginated content or infinite scroll, to enable carousel rich results in search.

Google's new carousel rich result, currently in beta, allows users to scroll horizontally to view more entities from a given site. Each tile in the carousel can display information such as price, rating, and images from your site. Here are all the guidelines: Screenshot at Jun 21 13-00-23.png

Guidelines for Carousel Rich Results

To be eligible for carousel rich results, follow these guidelines:

  • Search Essentials and General Structured Data Guidelines: Ensure compliance with these foundational guidelines.
  • Generic Types and Recommended Properties: Generic types are allowed, but to use recommended properties, you must use the respective types (e.g., amenityFeature requires the LodgingBusiness type).
  • Additional Fields: Extra fields can be used but may not appear in the rich result.
  • Summary and Detail Pages: Your site must have a summary page and multiple detail pages. This feature does not support all-in-one pages where "details" are anchor points within the same page.
  • Markup on Summary or Category Pages: The markup should be on a summary or category page containing information about at least three entities, with links to detail pages. Detail page URLs must be included in the summary page's markup.
  • Marking Up Items: Mark up all items on the summary or category page. For paginated categories, add an ItemList to each subsequent page. For infinite scroll, focus on marking up entities initially loaded in the viewport.

Google also provides several examples of how to implement this. For more details, check out the documentation here.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google Updates URL Parameter Best Practices for SEO

Google Updates URL Parameter Best Practices for SEO

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Updates robots.txt Guidelines Clarifying Supported Fields and Format

Google Updates robots.txt Guidelines Clarifying Supported Fields and Format

Google Search Central
Google Search Central

Official Source

Official Source

Google Search Central is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Chrome Launches CrUX Vis for Site Performance Insights

Chrome Launches CrUX Vis for Site Performance Insights

Google Chrome Ends Support for FID, Shifts Focus to INP Metric

Google Chrome Ends Support for FID, Shifts Focus to INP Metric

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Updates Indexing API Guidelines and Clarifies Quotas

Google Updates Indexing API Guidelines and Clarifies Quotas

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Advises Not to Worry  About Blocked URLs Being Partially Indexed

Google Advises Not to Worry About Blocked URLs Being Partially Indexed

John Mueller
John Mueller

Official Source

Official Source

John Mueller is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Enforces Canonical Tag Placement in Head Section for SEO

Google Enforces Canonical Tag Placement in Head Section for SEO

Chris Long
Chris Long

Top Creator

Top SEO Creator

Chris Long is a Top SEO Creator. Part of Swipe Insight Select, a curated list of top creators.

Top SEO Creator

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Lighthouse logo

Lighthouse

Automated insights for web performance and SEO

SEO
GTmetrix logo

GTmetrix

Analyze and optimize your website performance

SEO
CanIRank logo

CanIRank

AI-driven SEO insights and action recommendations

SEO
JetOctopus logo

JetOctopus

Fast, limitless SEO crawling and log analysis

SEO