Google Discover Lets Users Follow Creators and Social Posts

September 18, 2025 at 3:55:39 AM

TL;DR Google Discover now integrates posts from platforms like X, Instagram, and YouTube Shorts, allowing users to find articles, videos, and social posts in one place. Users can follow publishers and creators directly on Discover to personalize their feed and preview content before following. These updates aim to improve connections between audiences and creators and make Discover a better starting point for exploring content.

Google Discover Lets Users Follow Creators and Social Posts

Google Discover is being updated to provide a more unified and personalized content feed by integrating social media posts alongside traditional articles and videos. Users will soon see a wider variety of content from platforms like X, Instagram, and YouTube Shorts, all accessible in one place within Discover.

Expanded Content Types

Discover will now include posts from various social media platforms in addition to news articles and videos. This integration helps users keep up with their favorite creators and publishers without switching between apps or websites.

Personalization Features

Users can personalize their Discover feed by following specific publishers and creators directly within the app. This feature allows previewing different content types—articles, YouTube videos, and social posts—before following, creating a dedicated space for each followed source.

Enhanced Connection with Creators and Publishers

Google is enhancing ways for publishers and creators to connect with their audiences, including recent features like choosing preferred news sources in Top Stories. These updates aim to make Discover a more helpful and engaging starting point for exploring diverse content from trusted voices.

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