Google AdSense Publishers Seeing Huge RPM Earnings Drops

RPM stands for Page Revenue Per Thousand Impressions in Google AdSense. It is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. The formula is:

Page RPM = (Estimated earnings / Number of page views) * 1000

For instance, if you earned an estimated $0.15 from 25 page views, then your page RPM would be ($0.15 / 25) * 1000, resulting in $6.00.

Google AdSense publishers have been reporting significant drops in their earnings and RPMs since late February, with some claiming declines of up to 70% or more. The exact reasons for the drop are not specified in the text, but publishers have expressed their concerns in various threads on the Google AdSense Forums. Some speculate it could be related to changes in Google's algorithms, while others mention issues like 'invalid traffic' as potential causes.

Google AdSense publishers started noticing a drop in their earnings around late February. The first report in the Google AdSense Forums thread was on February 27th, where a publisher mentioned a sudden drop of 50-70% in earnings and RPM three days prior. Other publishers reported declines beginning on February 12th for click statistics and on February 21st for earnings.

Impacts reported by Google AdSense publishers due to the RPM drop include:

• Earnings plummeting to $1-2 per day from previously significant amounts.
• A decline in click statistics starting on February 12th and in earnings from February 21st.
• Drops in revenue by 85-90%, with some publishers considering leaving AdSense if the issue isn't resolved.
• Consistent ad impressions despite the decrease in clicks and earnings, indicating that the issue isn't related to a drop in traffic.