Google Ad Manager's November 4, 2024 release notes highlight several new features and enhancements:
Traffic and Deliver Ads
Bulk Category Mapping for Publisher Provided Signals (PPS)
- The PPS bulk category mapping tab helps identify unmapped key-value pairs and audience segments with the highest volume of 30-day ad opportunities.
- This feature streamlines the mapping process for PPS content and audience taxonomies.
Report and Optimize
Customizable Workspaces
- Google Ad Manager now allows the creation of up to five personalized workspaces.
- These workspaces help organize data and settings to streamline workflow and boost efficiency.
- Users can have separate workspaces for different inventories like video and app inventory.
Manage Network Settings
Simplified Data Transfer Access Management
- A new "View data transfer buckets" permission has been introduced.
- This permission is automatically enabled for Administrator roles but must be manually enabled for other roles.
- Users need to migrate Data Transfer users from Google Groups to Ad Manager roles by January 31, 2025.
Policies
US Tax Form Resubmission
- Publishers who submitted a W-8 tax form in 2021 need to resubmit their US tax forms to ensure correct tax information.
- W-8 tax forms submitted in 2021 will expire on December 31, 2024.
- Instructions are provided to check and update tax information in Google Ad Manager.
Other Product or Help Center Updates
Video Ad Rules Supports Audience Segment Targeting
- Audience segment targeting is now supported in Video Ad Rules.
Coming Soon
In-App Browser App Targeting
- Publishers will soon be able to:
- View apps making in-app browser ad requests.
- Mark apps with embedded browsers as targetable or declare ownership.
- Target apps with embedded browsers in the mobile application targeting type.
These updates and features aim to enhance the functionality and efficiency of Google Ad Manager for publishers.
