Facebook is experimenting with a new "Auto A/B Testing" feature for reels posted by pages. This tool aims to help brands and content creators optimize their reels for better engagement, including more plays, likes, comments, and shares.

Once enabled, the feature automatically tests different versions of reels and identifies which one performs best, streamlining the process of maximizing audience interaction. By leveraging this tool, brands and creators can focus more on content creation while Facebook handles the optimization.

This testing phase reflects Facebook's ongoing efforts to enhance user engagement and provide valuable insights to content creators.