Facebook Launches Graph API v21.0 and Marketing API v21.0

October 02, 2024 at 6:09:27 PM

TL;DR Facebook has launched Graph API v21.0 and Marketing API v21.0, introducing updates and deprecations. Key changes include merging Image Expansion with Standard Enhancements, deprecating certain WhatsApp authentication parameters, and phasing out the Messaging Events API by September 2025. Instagram Insights API will see metric deprecations, and WhatsApp Cloud API will integrate local storage settings.

Facebook Launches Graph API v21.0 and Marketing API v21.0

Facebook has announced the release of Graph API v21.0 and Marketing API v21.0. This update includes several changes that may affect developers using Facebook's platform. Here are the key points:

General Updates

Image Expansion Merging With Standard Enhancements

  • For single media ads, the Image Expansion feature will now be part of Standard Enhancements.
  • Affected endpoints:
    • POST /{ad_account_id}/adcreatives
    • POST /{ad_account_id}/ads
    • GET /{ad_id}/previews
    • GET /{ad_account_id}/generatepreviews

Deprecations & Breaking Changes

Deprecate: package_name / signature_hash params for OTP buttons on Authentication Message Templates

  • Starting with v21.0, package_name and signature_hash must be defined within the supported_apps button property array.

Deprecate: Messaging Events API

  • Messaging Events API will be deprecated in September 2025.
  • Partners should transition to the Conversion API.

Instagram Insights API: Metric Deprecation

  • Metrics being deprecated starting version 21:
    • video_views (total value)
    • email_contacts (time series)
    • get_directions_clicks (time series)
    • profile_views (time series)
    • text_message_clicks (time series)
    • website_clicks (time series)
    • phone_call_clicks (time series)
  • Migrate usage by January 8th, 2025.

WhatsApp Cloud API Local Storage

Applies to 'v21.0+'

  • Local storage settings can now be configured via POST /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/settings before phone number registration.
  • Changes to local storage settings require deregistering the phone number first.

Marketing API v21 Impacts

Original Objective Usage

  • New ad sets or ads cannot be created within original objective campaigns starting with v21.
  • Impacted APIs:
    • /act_{ad_account_id}/campaigns
    • /act_{ad_account_id}/ads
  • Transition to simplified objectives is encouraged.

Meta Business SDK

Meta Business SDK v21 Release

  • Includes bug fixes, dependency upgrades, new features, and an updated API interface.
  • Sample code for over 30 scenarios will be provided in five languages.
  • Upcoming deprecations:
    • May 2025: Facebook Platform SDK v17.0 or below

API Version Deprecations

Graph API

  • November 20, 2024: Graph API v.15 will be deprecated.
  • May 14, 2025: Graph API v.16 will be deprecated.

Marketing API

  • February 4, 2025: Marketing API v19.0 will be deprecated.
  • May 6, 2025: Marketing API v20.0 will be deprecated.

Developers are recommended to migrate all calls to the latest API version to avoid disruptions.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Meta Introduces Generative AI API Features for Ad Creatives

Meta Introduces Generative AI API Features for Ad Creatives

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Introduces New Option for Campaign Labels in Ads Manager

Meta Introduces New Option for Campaign Labels in Ads Manager

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Why Did Advantage+ Shopping Disappear in Sales Campaigns?

Why Did Advantage+ Shopping Disappear in Sales Campaigns?

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Top-Notch Google Analytics Audit Tool

Top-Notch Google Analytics Audit Tool

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Meta Updates Product Feed Specs with New Options for E-Commerce Marketers

Meta Updates Product Feed Specs with New Options for E-Commerce Marketers

Meta Introduces Incrementality Optimization for Sales Campaigns

Meta Introduces Incrementality Optimization for Sales Campaigns

Meta Unveils New Ad Tools for Holiday Season Sales and Creative Diversification Trending ️‍🔥

Meta Unveils New Ad Tools for Holiday Season Sales and Creative Diversification

Meta for Business
Meta for Business

Official Source

Official Source

Meta for Business is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Introduces 'Average Purchases Conversion Value' Metric for Sales Campaigns

Meta Introduces 'Average Purchases Conversion Value' Metric for Sales Campaigns

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
CedCommerce logo

CedCommerce

Seamless AI-Driven Multichannel eCommerce Integration

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management
BLKBOX.ai logo

BLKBOX.ai

AI-driven creative testing and production platform

Ad Creative
Whatagraph logo

Whatagraph

Effortlessly consolidate and report marketing data

Reporting
Madgicx logo

Madgicx

AI-powered Meta ad optimization for higher ROI

Ad Management
Automated Creative logo

Automated Creative

AI-driven ad optimization with real-time insights

Ad Creative

Get Featured Here

Showcase your tool in this list.

Contact Us