Facebook has announced the release of Graph API v21.0 and Marketing API v21.0. This update includes several changes that may affect developers using Facebook's platform. Here are the key points:
General Updates
Image Expansion Merging With Standard Enhancements
- For single media ads, the Image Expansion feature will now be part of Standard Enhancements.
- Affected endpoints:
POST /{ad_account_id}/adcreatives
POST /{ad_account_id}/ads
GET /{ad_id}/previews
GET /{ad_account_id}/generatepreviews
Deprecations & Breaking Changes
Deprecate: package_name
/ signature_hash
params for OTP buttons on Authentication Message Templates
- Starting with v21.0,
package_name
andsignature_hash
must be defined within thesupported_apps
button property array.
Deprecate: Messaging Events API
- Messaging Events API will be deprecated in September 2025.
- Partners should transition to the Conversion API.
Instagram Insights API: Metric Deprecation
- Metrics being deprecated starting version 21:
video_views
(total value)email_contacts
(time series)get_directions_clicks
(time series)profile_views
(time series)text_message_clicks
(time series)website_clicks
(time series)phone_call_clicks
(time series)
- Migrate usage by January 8th, 2025.
WhatsApp Cloud API Local Storage
Applies to 'v21.0+'
- Local storage settings can now be configured via
POST /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/settings
before phone number registration. - Changes to local storage settings require deregistering the phone number first.
Marketing API v21 Impacts
Original Objective Usage
- New ad sets or ads cannot be created within original objective campaigns starting with v21.
- Impacted APIs:
/act_{ad_account_id}/campaigns
/act_{ad_account_id}/ads
- Transition to simplified objectives is encouraged.
Meta Business SDK
Meta Business SDK v21 Release
- Includes bug fixes, dependency upgrades, new features, and an updated API interface.
- Sample code for over 30 scenarios will be provided in five languages.
- Upcoming deprecations:
- May 2025: Facebook Platform SDK v17.0 or below
API Version Deprecations
Graph API
- November 20, 2024: Graph API v.15 will be deprecated.
- May 14, 2025: Graph API v.16 will be deprecated.
Marketing API
- February 4, 2025: Marketing API v19.0 will be deprecated.
- May 6, 2025: Marketing API v20.0 will be deprecated.
Developers are recommended to migrate all calls to the latest API version to avoid disruptions.