Meta Ads has introduced an update to its targeting options, allowing users to see and add detailed targeting suggestions based on Relevance or Size.
New Tabs for Targeting Suggestions
- Relevance: Displays suggestions relevant to the targeting options already selected.
- Size: Shows suggestions based on the audience size.
Usage Recommendations
- Relevance: Ideal for targeting niche audiences.
- Size: Generally preferred for larger audiences to optimize the learning system.
This update simplifies the process of checking relevance and audience size, which previously had to be done manually. It is available for both 'original audience' settings and 'Advantage+ audience' inputs.
