The text discusses the use of Advantage+ Shopping audience segments for defining Engaged Audience and Existing Customers. There was confusion about whether it was necessary to exclude Existing Customers when creating the Engaged Audience.
The clarification came from an alleged engineer at Meta, stating that if there is an overlap between the 'Engaged' and 'Existing' categories, the system will prioritize the association that is lowest in the funnel, which is 'Existing'.
Therefore, there is no need to exclude existing customers when defining the Engaged Audience. The audience can be defined based on email subscribers and website visitors, and if Existing Customers are defined thoroughly, they will be separated when there's overlap.
The engineer was unable to share any future plans about applying Audience Segments to other campaign types.
