Our latest course, Essential Google Business Profile Tasks for Agencies, led by Claire Carlile Rees, is designed to help agencies manage Google Business Profiles (GBP) effectively. The course covers:
Key Features
- Efficient Client Onboarding Processes: Learn seamless onboarding strategies to impress clients and ensure long-term success.
- Effective UTM Tagging Strategies: Understand how to generate and implement UTM tags for better marketing attribution.
- Harnessing Google Business Profile Services and Products: Optimize profiles and utilize advanced features to enhance client visibility in local search.
- Monitoring Google Business Profiles: Practical techniques to track performance metrics and identify areas for improvement.
Course Structure
- Interactive Activities and Quizzes: Strengthen understanding through engaging activities.
- Final Exam and Shareable Certificate: Test your knowledge and earn a certificate upon completion.
- Spreadsheet Templates: Access four useful templates to stay organized.
Who Should Enroll?
The course is ideal for anyone involved in local SEO, whether in-house or agency-side, and is applicable to both multi-location and single-location businesses.
Enrollment Process
- BrightLocal Customers: Access the course via your BrightLocal account under 'Learning Resources'.
- Non-Customers: Create a free BrightLocal Academy account to enroll.
Additional Information
For more details, visit the BrightLocal Academy FAQs or contact support. The course aims to enhance your local SEO skills and improve your proficiency with BrightLocal products.
About the Author
Kate Herbert-Smith manages BrightLocal’s educational content, creating resources to upskill the local SEO community.
