The new feature Similar ASINs in Amazon's Global Demand for your products tab is a tool that provides sellers with high-demand ASIN recommendations for their stores. It helps sellers identify products that are new to their store or existing offers with high demand, enabling them to add an offer and potentially be successful. Sellers can view recommendations by category, understand the performance of similar ASINs in other stores, and download shortlisted recommendations to create an offer.

To use the Similar ASINs feature in Amazon Seller Central, follow these steps:

1. Select a store to view the high-demand ASIN recommendations for that store.
2. Choose ASINs that are either new to the store or have existing offers but with high demand for you to add an offer.
3. Use the option to view recommendations by category and your Category growth in other stores.
4. View Similar ASINs to understand the performance of these ASINs in other stores.
5. Click on More ASIN details to expand and explore more rows.
6. Download the shortlisted recommendations to create an offer for those ASINs.

More information about Amazon's Global Demand For Your Products feature can be found by clicking on the provided link: Global Demand For Your Products.