Amazon Ads has introduced Dynamic Segments, a new machine learning-powered targeting feature that automatically identifies and reaches audiences most likely to engage with advertisers' content.
New Feature Details
The update includes:
- ML-based audience segmentation
- First-party shopping signal integration
- Website insight analysis
- Conversion signal processing
- Dynamic audience updates
Implementation Options
Available through:
- Advertising console
- Amazon Ads API
- POST /sd/targets endpoint
- Ad group level targeting
Key Benefits
The feature offers:
- Enhanced campaign reach
- Improved targeting accuracy
- Greater campaign scalability
- Flexible audience combinations
- Automated performance optimization
Availability
Current access limited to:
- United States market
- Self-service advertisers
- Non-Amazon store businesses
Integration Options
Combines with existing audience types:
- Amazon Audiences
- Views
- Purchases
- Custom segments
This update represents Amazon's continued effort to enhance advertising precision through machine learning and first-party data integration.
