Amazon has announced a significant enhancement to its Ads API, introducing the ability to edit landing pages for Sponsored Brands campaigns. This update streamlines campaign management for API users without requiring the creation of new campaigns or ad groups.
Key Points of the API Update:
New API Endpoints:
- Product Collection ads:
/sb/ads/creatives/productCollectionExtended - Store Spotlight ads:
/sb/ads/creatives/storeSpotlight - Brand Video ads:
/sb/ads/creatives/brandVideo
- Product Collection ads:
Enhanced Flexibility:
- API users can now change landing pages for existing ads
- Individual ads within the same ad group can have unique landing pages
- Eliminates the need to recreate campaigns or ad groups for landing page changes
Global Availability: The API update is now accessible in multiple markets, including: UK, Germany, France, Italy, Spain, Netherlands, UAE, India, Saudi Arabia, Sweden, Poland, Turkey, Egypt, Singapore, and South Africa
Impact for API Users and Partners:
This update allows for more dynamic management of Sponsored Brands campaigns through the API, enabling rapid adjustments to ad destinations without disrupting existing campaign structures.
Advertisers and partners using the Amazon Ads API can implement these new features by referencing the updated API documentation for technical details and integration guidelines.
This API enhancement reflects Amazon's ongoing efforts to provide developers and advertisers with more powerful and efficient tools for programmatic ad management, particularly for Sponsored Brands campaigns across global markets.
