A Guide to Meta Automated Rules

Automated Rules in Ads Manager are tools that allow you to automate changes to your campaigns, ad sets, and ads based on specific conditions you set. These conditions are met, actions such as turning ad sets on or off, adjusting budgets, or modifying bids can be executed automatically, which helps save time and increase efficiency in managing ad performance.

To access Automated Rules in Ads Manager, navigate to the All Tools menu and look for it within the Advertise group. From there, you can create and manage your rules.

To set up a Custom Rule in Automated Rules, follow these steps:

1. Decide if the rule applies to all active campaigns, ad sets, or ads.
2. If needed, limit the rule to specific campaigns, ad sets, or ads.
3. Select the desired action (e.g., turn off/on, send notification, adjust budget, or adjust bid).
4. Set the conditions for when the rule should apply.
5. Define a time range for the data the rule will be based on.
6. Determine the rule's frequency.
7. Choose how you'd like to be notified about the rule's actions.