41 Tips & Best Practices To Create Great Webinars

Webinars offer several benefits for marketing, including:

• Acting as great content for your brand.
• Building your brand as an authority in your industry.
• Generating leads based on your ideal audience.
• Being repurposed as evergreen content for your brand.

A webinar is an online seminar that includes:

• A moderator and a presenter who is an expert on their topic.
• A slide deck or other visual media.
• An audience that can interact live with the presenter through chats, Q&As, and video chats.

The key difference between webinars and online videos is the live interaction component in webinars.

To host a webinar, you'll need:

• An online webinar application like BigMarker or GoToWebinar.
• A compelling slideshow presentation or other visual media.
• An expert or thought leader to present and field questions.
• A good headset or microphone and a high-quality camera for the presenter.
• A promotional schedule that includes a landing page, social media posts, an email campaign, and blog content.

To create a standout webinar:

1. Know Your Attendees: Understand who they are, their challenges, and goals.
2. Visual Branding: Use consistent branding, including logos and visual elements that match your brand's style.
3. Mobile Optimization: Ensure the webinar platform supports mobile viewers.
4. Product Offers: Integrate your products or services naturally within the webinar.
5. Consider Paid Webinars: Once confident in your content's value, a paid series can be beneficial.

For planning and preparation:

• Get help to manage different aspects of the webinar.
• Choose a focused topic that's informative to your target audience.
• Craft an attention-grabbing title.
• Find credible speakers.
• Pick an optimal date/time and decide on the webinar format.
• Conduct a dry run and document your process for efficiency.

Technical requirements include:

• Selecting the right webinar platform.
• Investing in a quality headset or microphone.
• Ensuring a stable internet connection.
• Testing all equipment beforehand.

Marketing your webinar involves:

• Creating a landing page and blog post.
• Promoting on social media and via email.
• Using pop-ups effectively.

During the webinar:

• Start on time and prepare thoroughly.
• Engage the audience quickly and have backup questions for Q&A.
• Accept that technical issues may occur.

For presenters:

• Write a script but be flexible.
• Practice the presentation.
• Use visual slides and different media formats.
• Plan for audience interaction.

After the webinar:

• Offer a clear call to action.
• Survey attendees for feedback.
• Send more content and track your results.

To market and promote a webinar effectively:

• Create a Webinar Landing Page: Provide essential information and a registration form.
• Write a Blog Post: Use it to promote the webinar on social media and email.
• Social Media Promotion: Use your channels and hashtags to boost attendance.
• Email Campaign: Reach out to your subscriber list and send reminders.
• Pop-Up Promotion: Design clear, engaging pop-ups on your website to drive registrations.

Remember to continue promoting even after the webinar is over to maximize the value of your content.