Summary
User-generated content (UGC) is vital in marketing, fostering trust between brands and consumers. It influences 40% of shoppers' purchase decisions, and its absence can lead to 13% of online purchases being abandoned. For Gen Z shoppers, UGC is a major influence when buying from social media. Ecommerce marketers find UGC more impactful than professional photos or influencer content. Instagram is the top platform for engaging UGC.
