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3 months ago
Google announced a change to Content Suitability settings for Parked Domains in Google Ads, effective October. New accounts will default to opt-out of serving ads on Parked Domains, affecting Search and Performance Max campaigns. Advertisers can manually opt-in via settings. Existing accounts remain unaffected. Parked domains are undeveloped web addresses, part of the Google Search Partner Network.
3 months ago
Google has updated the Play Store's developer console, moving Custom Store Listings (CSLs) from the Custom Store Listing menu to the main Store Listing menu. This change centralizes the management of both Main Store Listings and CSLs, simplifying navigation, streamlining workflows, and reducing complexity. The update aims to improve the user experience for app developers, making app listing management more intuitive and efficient.
4 months ago
LinkedIn's August 2024 Marketing API update introduces CTV campaigns and frequency cap customization. CTV campaigns can be created in the US and Canada, requiring video format and LinkedIn Audience Network placement. Frequency cap customization allows setting campaign-level frequency between 3 to 30 within a 7-day window. Conversions API changes deprecate certain lead types, recommending 'QUALIFIED_LEAD' instead. Reporting changes update measurement for Video and Sponsored Messaging campaigns.
4 months ago
Starting 1 October 2024, Google will implement a 2.5% 'Canada DST Fee' for ads served in Canada to cover digital services tax costs. This surcharge will appear as a separate line item on invoices and statements for Google Ads and YouTube placements. Applicable taxes like sales tax, VAT, GST, or QST may also apply. The surcharge affects both automatic and manual payments, potentially leaving an open balance for manual payments.
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5 months ago
LinkedIn's July 2024 API update enhances measurement accuracy, targeting, and ad customization. Key changes include new reporting rules for video campaigns and sponsored messaging, new metrics for sponsored newsletter articles, updated email hashing guidelines, custom background images for leadgen forms, and new engagement retargeting sources. Breaking changes include API version deprecations and a switch to approximateMemberReach.
Trending ️🔥5 months ago
Microsoft Ads now requires advertisers using Universal Event Tracking (UET) tags in the European Economic Area to obtain user consent before tracking, soon extending to Switzerland and the UK. Without proper consent, UET may not function fully, impacting conversion tracking and campaign management. Advertisers must get user consent through an approved system and update UET tags to send consent information to Microsoft.
5 months ago
Google will update its AdSense policies in July 2024, focusing on ad placement in private communications and standardizing personalized advertising across its platforms. Ads will be prohibited in private messaging areas like direct messages and live chats. The personalized advertising policy will become a Google-wide Publisher Policy, ensuring consistent enforcement. These changes also apply to Google Ad Manager partners. Publishers should review the new policies to ensure compliance.
Trending ️🔥5 months ago
Meta has expanded overlay ads to Instagram Reels. Already available on Facebook Reels, overlay ads include single-image and image carousel formats. To publish ads on Reels, select the placements in Meta Ads Manager. Facebook Reels fullscreen ads appear between reels. These features are being introduced gradually and may not be available to all users yet.
5 months ago
Meta has introduced a new feature to enhance its ad creation process by providing clearer, actionable guidance on potential policy issues. This aims to prevent ad rejections and reduce friction during campaign launches. When a policy violation is detected, users receive detailed warnings and steps to resolve issues without leaving the creation flow. The update is expected to streamline the ad approval process.
