X is developing a new feature that would allow users to disable links in the replies to their posts. This move is part of X's ongoing efforts to keep users engaged on its platform and reduce spam.
Key Points:
- Users can choose to enable this feature on a per-post basis
- The option aims to focus discussions on X and block spam, especially in popular posts
- App researcher Nima Owji first spotted the feature in testing
This development aligns with X's previous strategies, including:
- Downgrading posts containing links
- Modifying link preview appearances
- Introducing native long-form posting options
While the feature could help reduce spam and keep conversations on-platform, it may also limit counter-debate by restricting links to refuting sources.
The full impact of this feature will become clearer once it's rolled out to users. X has not yet announced an official release date for this functionality. This update reflects X's ongoing efforts to shape user behavior and content sharing on its platform, balancing user experience with its business objectives.
