Facebook is enhancing its platform to improve connections among users by introducing new features focused on content engagement. The upgraded recommendations engine aims to deliver more personalized content based on user interests, showcasing a variety of videos, including quick clips and longer formats. Notably, video watch time on Facebook has increased by over 20% year-over-year in the US.
The platform is now surfacing 50% more reels from creators published that day, ensuring users see the latest content. Users can provide feedback on their preferences by tapping “Not Interested” on reels or flagging comments, which helps refine the recommendations further. The updated Save feature allows users to collect favorite reels and posts, enhancing the tailored experience and increasing global watch time.
To foster interaction, Facebook is introducing friend bubbles on Reels and Feed, enabling users to see which reels their friends have liked and facilitating private chats based on shared interests. Additionally, AI-powered suggested searches will help users explore topics of interest without leaving the reels player. These updates mark the beginning of more personalized and engaging experiences on Facebook, emphasizing connections with friends.
