Transitioning to Google Analytics 360: Migration Tips and Top Alternatives

Google Universal Analytics 360 is sunsetting on July 1, 2024.

The main considerations when migrating from Universal Analytics 360 include:

• The migration process itself.
• Ensuring privacy and compliance with regulations like GDPR and CCPA.
• The ease of use and integration capabilities of the new analytics platform.

The steps to migrate to a new analytics platform are:

1. Evaluate Your Stack & Resources: Assess your current tools and resources.
2. Tidy Your Data: Clean up your data taxonomy and ensure compatibility with the new tool.
3. Implement A New Platform: Set up tracking code and tags for data collection.
4. Evaluate Your New Data: Run the new platform parallel to the old one and audit the data.
5. Provide Training For Your Team: Ensure all users understand how to use the new platform.

Piwik PRO may be considered as an alternative to Google Analytics 360 for several reasons:

• It offers a migration tool for easy transition from Universal Analytics.
• Piwik PRO emphasizes simplicity and combines both session-based and event-based data models.
• It provides raw data exports and a Customer Data Platform module for detailed customer profiles.
• The platform allows for customizable hosting and data privacy compliance, with options to store data in specific regions.
• Piwik PRO offers personalized onboarding, product implementation, training, and dedicated customer support.

The challenges of switching to Google Analytics 360 include:

• The need to allocate extra resources to learn the new platform.
• Possible subscription and data migration costs.
• The necessity to train staff or increase fees for external agencies.
• The requirement to redesign the entire customer journey due to the shift from a session-based to an event-based data model.