Trade Desk and Lumen Research Unite for Data-Driven, Human-Centric Advertising

The partnership between The Trade Desk and Lumen Research Ltd is designed to benefit advertisers by integrating platform capabilities. This collaboration allows marketers to activate and measure the effectiveness of their advertising campaigns by leveraging real human data and panel-based insights.

Marketers can measure real human attention in advertising through the partnership by utilizing the combined resources of The Trade Desk's advertising platform and Lumen Research Ltd's panel-based insights. This integration enables the activation and measurement of ads that capture genuine human attention, thereby providing data-driven outcomes.