March 16, 2024 at 5:44:40 AM
Business Insider theorizes that TikTok users are maturing, leading to less time on the app. Users who were 13 in 2016 and 2017 are now 20, with jobs or college commitments. This leaves less time for TikTok. Meanwhile, TikTok's advertising effectiveness is under scrutiny in the U.S., with a potential ban due to security concerns about its Chinese origins.
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