TikTok has introduced its 2025 marketing calendar to assist marketing teams in capitalizing on seasonal opportunities. The calendar highlights significant dates from Valentine's Day to Black Friday, providing a structured approach to planning marketing strategies. To simplify the process, TikTok has created a marketing planner that includes key cultural moments and dates, aimed at enhancing brand awareness, consideration, or sales.
The initiative offers tailored calendars for major regions in North America, Europe, and the Middle East, along with practical tips for maximizing TikTok's potential throughout the year. Users can download the calendar for their specific country by clicking the 'download now' button and completing a brief registration form, enabling them to effectively plan their marketing efforts for 2025 on TikTok.
You can download the calendar from here.