Meta’s Threads is approaching its one-year anniversary with over 175 million monthly active users, as announced by Mark Zuckerberg. This milestone follows previous reports of 150 million users in April and 130 million in February. Threads, launched on July 3, 2023, gained traction as an alternative to X (formerly Twitter) after Elon Musk's changes to the platform.
User Engagement and Content
- Text-focused Platform: 63% of all posts are text-only.
- Image Sharing: One in four posts includes at least one image.
- Popular Tags: Over 50 million Tags have been created, with top tags being PhotographyThreads, BookThreads, and GymThreads.
Features and Integration
- New Features: Threads has added a web app, trending topics, and an edit button.
- Instagram Integration: The platform benefits from its integration and promotion within Instagram.
- Content Strategy: Threads avoids political discourse and does not amplify news, unlike X, which remains popular for live event discussions.
Threads’ growing user base and feature set indicate its significant presence in the social media landscape, particularly as a text-centric alternative to X.
