Snapchat has introduced a native iPad app, significantly improving the user experience for marketers and creators working on AR experiences. Previously, the app was just a scaled-up version of the mobile app, causing display issues and black bars on the sides.

The new update provides full-screen support specifically designed for iPad, enhancing usability and accessibility. This native iPad support allows Snapchat to fill the entire screen, offering a larger canvas for capturing Snaps and displaying more friends on the 2nd and 4th tabs. It remains the same Snapchat experience, now optimized for the big screen.