SAM, or the Similarweb Sales AI Module, is an AI-powered sales assistant designed to integrate digital intelligence insights into a salesperson's daily workflow. It is a tool that helps salespeople identify high-impact opportunities and build trust with prospects through data-driven, consultative selling.

SAM is implemented as a Chrome Extension that fits seamlessly into existing sales workflows. It uses the regular workflow of sales research as input to inform sales pitches and meetings with insights drawn from Similarweb's unique Digital Data. SAM also suggests sales messages that are likely to resonate with potential customers, which can be used in pitch emails, meeting preparations, or to advise existing customers on improving their digital profile.

Similarweb's Sales Intelligence solution offers features such as:

• Benchmarking and Market Research for understanding the competitive landscape.
• Lead Generation and Lead Enrichment for identifying and understanding potential customers.
• Sales Engagement tools to interact effectively with prospects.
• Ecommerce Company Finder to discover and analyze ecommerce businesses.
• Ad Intelligence and PPC insights for advertising strategies.

These features help sales teams to book more meetings, close more deals, and adopt an unbiased consultative selling approach.

The open beta for SAM started on May 1, 2024, and is available to everyone, not just current Similarweb customers. Interested parties can join the waitlist by completing a form provided by Similarweb. More details can be found in the announcement blog post.

Similarweb continues AI innovation by combining the power of Digital Data with large language model (LLM) generative AI, as seen with the introduction of SimilarAsk™ and now SAM. This approach focuses on enhancing the sales process by providing AI-driven insights and suggestions directly within the salesperson's workflow, without the need for them to become 'prompt engineers'.