Advertisers often hesitate to scale their budgets due to concerns about restarting the learning phase. However, if an ad set is marked as "High Performing" in the Delivery column, it indicates stable delivery and superior performance compared to other ad sets with the same goal. High-performing ad sets do not reenter the learning phase, maintaining stability and performance predictability.
Key Points
- High Performing Indicator: An ad set labeled as high performing signifies stable delivery and better performance.
- Learning Phase: Restarting the learning phase isn't disastrous but does temporarily affect stability and performance predictability.
- Cost and Return: While costs per result may increase, models predict better returns with increased investment.
- Scalability Factors: High-performing ad sets are identified based on multiple factors, including scalability and cost per result.
Implications
Scaling budgets without risking performance is more feasible with high-performing ad sets. Although diminishing returns are expected at some point, stable and good results make scaling more advantageous.
