If your Facebook ad campaigns are underperforming, consider starting fresh.
- Turn off all campaigns. There's no need to hold onto underperforming campaigns.
- Isolate your most important promotion and create a single campaign for it. Keep it simple with one ad set and a few ads. You can also use Dynamic Creative or text variations.
- Use Advantage+ Audience with some audience suggestions if you want, but avoid overcomplicating your targeting.
Let this campaign run for about a week without interference. The goal is not immediate success, but to gain actionable results. By focusing on a single campaign and ad set, you eliminate potential auction overlap and consolidate your budget, limiting volume-related issues and exiting the learning phase.
After a week, evaluate your ads. If you're not getting desired results, the focus is on your ads. Review which ads are performing best and apply what you learned to create new ads.
The key is to focus entirely on getting this campaign to perform. Resist the urge to run anything else. Once the campaign is working at the desired level, you can add another campaign and build from there.
This simplified approach eliminates distractions, allowing you to focus your budget and get meaningful results. Often, overcomplication hinders performance. This method allows you to clear the deck and get out of your own way.
